New Compact Eyeshadow Palette for Professionals

LORAC: A Legacy of Hollywood Beauty

LORAC, a renowned name in the beauty industry, was founded by the legendary Hollywood makeup artist Carol Shaw. Inspired by her celebrity clients' struggles with skin irritation and breakouts on set, Shaw set out to develop professional-grade formulas that were not only highly effective but also gentle and soothing for healthy skin.

With a focus on effortless, red carpet-worthy style and skin-friendly ingredients, LORAC quickly became a beloved indie beauty brand among professional artists and A-list celebrities alike. The brand's commitment to developing the highest quality, pigment-packed formulas and wearable shades has remained steadfast for over two decades.

At the heart of LORAC's ethos is the belief that everyone deserves to create beautiful, flawless looks just like a PRO. To empower its customers, the brand's team of PRO artists provides the tools and on-trend techniques needed to achieve professional-level results.

LORAC's diverse product collections cater to the diverse needs of its customers. The PRO Essentials line offers ultra-pigmented, gentle, and velvety-smooth products for the PRO artist and anyone seeking long-lasting, flawless looks. The ALTER EGO collection features sexy and playful lip shades infused with vitamins, antioxidants, and emollients to nourish the lips.

The POREfection line, formulated without mineral oils, parabens, and fragrance, utilizes natural botanicals and antioxidants to soothe and rejuvenate the skin while achieving complexion perfection. The UNZIPPED collection unleashes natural beauty with universally flattering eyeshadow palettes that are effortlessly blendable, highly-pigmented, long-lasting, and silky-smooth.

The LIGHT SOURCE collection instantly brings color and life to the skin with smooth, paraben-free formulas infused with antioxidants for a healthy, luminous flush. The TANtalizer range, a cult favorite, creates a radiant, warm, and natural glow all year round, whether in a matte or shimmer finish.

As one of the original celebrity cosmetic brands, LORAC continues to honor its Hollywood heritage by partnering with movie studios, celebrities, and beauty influencers, celebrating the brand's enduring love for all things Hollywood.

LORAC's commitment to professional-grade performance, skin-friendly formulas, and empowering its customers to achieve their most beautiful looks has cemented its status as a leading name in the beauty industry. With a legacy rooted in Hollywood glamour and a vision for making flawless beauty accessible to all, LORAC continues to inspire and captivate beauty enthusiasts worldwide.

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